We architect what’s next by discovering the space for progress.

Over the past eight decades, we have been bringing whatever the region needs to move forward. Today, we continue to deliver for people’s needs and partnering with the extraordinary to drive progress.




Partners and Brands


Years as your trusted partners

Our Enterprise Segments

Since 1936, we have been bringing whatever the region needs to move forward. Today, we continue to deliver
for people’s needs and partnering with the extraordinary to drive progress.


We are involved in almost every aspect of the automotive industry with leading international partnerships and local initiatives across retail, vehicle assembly, tires, parts, bodywork to sheet metal fabrication.


We provide cutting-edge solutions for businesses and day-to-day life from printing, telecommunication and business systems to power generation, cybersecurity, healthcare and home appliances.


We provide a wide range of services and products to advance the industry from consultation services to the manufacturing of equipment and materials.


Since 1970, we have been providing integral services across social and economic aspects of the Kingdom. Today, we continue to serve the nation with partnerships in insurance and training sectors and a vision to enter the lifestyle sector.

Our History


Juffali is established and officially registered for importing various electromechanical products into KSA.


Addressing the growing nation’s needs, Juffali expands into the transportation of pilgrims and builds the first electric power utility plant in the Kingdom.


Juffali brings home appliances to the Kingdom through an exclusive distribution partnership with Kelvinator.


The first telephone call is made in Saudi Arabia, brought about through a new Juffali partnership with Siemens.


The Kingdom's growing agricultural sector requires top-class machinery to help till the soil; Juffali partners with Massey Ferguson Ltd for the sales and marketing of tractors and agricultural equipment.


Juffali enters the Mobility segment through an exclusive distribution partnership with Mercedes-Benz in KSA.


As the nation's industrial needs grow, Juffali enters into a partnership with Heidelberg and other leading printing companies such as Polar Mohr and Stahl.


Juffali continues to expand in the Mobility segment with an agreement with Michelin & Cie for the sales and marketing of Michelin tires in KSA.


To service the Mobility segment even further, Juffali begins business with Robert Bosch GmbH for electric power tools and automotive spare parts and accessories.


Communication needs continue to grow across the land, so Juffali enters into business with L.M.Ericsson for telecommunications equipment and cables.


As the nation becomes increasingly industrialised, Juffali begins business with Sulzer for the distribution of diesel engines and steam generating plants.


Juffali sees the potential for future technology and enters into an agreement with IBM to sell and market IBM products in KSA.


Expanding upon its printing offering in the region, Juffali enters into an agreement with Linotype Hell AG (Germany) for phototypesetting machines and parts.


Juffali enters into an exclusive franchise of HD. Sheldon & Co., Inc. (USA), bringing high-end Vulcan stoves and icemakers to the region.


Juffali's integral role in the construction of the Kingdom continues with an agreement with Flour Daniel for engineering and construction, management services, the oil, gas and process industry, and Nabors Industries for oil well drilling and work-over services.


Juffali begins business with Butler Manufacturing for sales of pre-engineered metal buildings.


Juffali moves into the Services segment in KSA and establishes SNIC insurance company in an agreement with Munich Reinsurance Company.


Expanding into the Chemicals segment, Juffali partners with Dow Chemicals for products sales.


In association with Daimler-Benz (Germany), Juffali establishes the Juffali Training Center to help develop a skilled workforce and train young Saudis.


Bolstering its position in the Chemicals segment, Juffali partners with DuPont De Nemours Company for chemical product sales.


The nation continues to grow apace, Juffali partners with Liebherr for the sales of tower mobile cranes and construction equipment.


To help improve the quality of life in a demanding climate with the top products, Juffali partners with Carrier Corporation for the sales and marketing of Carrier air conditioners.


Further expanding upon its offering in the Engineering segment, Juffali enters into an agreement with Grace for the sales and marketing of chemical products.


Juffali's history of successful partnerships with prestigious international brands makes Karacher, Germany, a natural choice for the marketing of cleaning power equipment in KSA.


Always choosing high-quality partners, Juffali enters into an agreement with BF Goodrich, France for the sales and marketing of their tires in KSA.


The nation is flying; Juffali partners with Snap-On Tools Aviation Hand Tools, USA.


Juffali partners with FIAC Spa for the sales and marketing of compressors that not only inflate tires but also increase productivity.


Frigidaire appoints Juffali as its sole distributor in Saudi Arabia.


Juffali continues on its upwardly mobile path with an exclusive partnership with Otis Elevator Company for the sales and marketing of elevators across Saudi Arabia.


Agreement with Univar Inc. USA for import and export as well as the purchase and sale of chemical products.


With a vision toward the future, Juffali establishes Saudi Advanced Technology (SAT) to provide world-class cybersecurity and data technology solutions.


Mitsubishi appoints Juffali for the distribution of Fuso trucks and buses in KSA, bringing a fresh perspective to the Saudi commercial vehicle market.


Juffali joins forces with WISeKey International and SAT to implement a strategy for the development of cybersecurity and the Internet of Things (IoT) market in KSA.

Community Impact

Committed to the future

The Kingdom of Saudi Arabia is determined to build a flourishing and knowledge-based economy. Vision 2030 is providing the momentum to propel the nation towards a new era of prosperity. The government is leading the digital economy by working side-by-side with the private sector in fields such as education, training, infrastructure and healthcare. At Juffali, we are excited about the role we will play in this new stage of development for our nation.

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Our Partners

We have many partnerships with major international corporations. These associates and partners have been carefully selected to complement Juffali’s tremendous reputation for quality in a diverse range of business markets.