Who we are
Over the last eight decades, Juffali has been instrumental in making Saudi Arabia the thriving modern economy it is today. Together with our people and our partners, we discover the space to grow businesses and amplify individual ideas. We create opportunities to advance our collective future by staying attuned to the now and building what’s next. We are continually seeking to broaden our markets and various business interests whilst being committed to training Saudi youth for future employment across the Kingdom.
Your Trusted Partners For 85 Years
From pioneer to dynamic architect of next
Entrepreneurial from the very start, three brothers Ebrahim, Ali and Ahmed Juffali established Juffali in 1936, not long after Saudi Arabia's birth in 1932. From the beginning, the company focused on the country's most important needs, thinking critically to address vital growth opportunities. Juffali became an instrumental part of Saudi Arabia's growing infrastructure.
Identifying the fastest, most effective way to advance the local Saudi industry was by establishing partnerships with international leaders in their fields, bringing global knowledge and technology into the local markets. As the infrastructure of the Kingdom grew, we expanded our business portfolio and partnerships.
From pioneer to dynamic architect of next
Entrepreneurial from the very start, three brothers Ebrahim, Ali and Ahmed Juffali established Juffali in 1936, not long after Saudi Arabia's birth in 1932. From the beginning, the company focused on the country's most important needs, thinking critically to address vital growth opportunities. Juffali became an instrumental part of Saudi Arabia's growing infrastructure.
Identifying the fastest, most effective way to advance the local Saudi industry was by establishing partnerships with international leaders in their fields, bringing global knowledge and technology into the local markets. As the infrastructure of the Kingdom grew, we expanded our business portfolio and partnerships.
From pioneer to dynamic architect of next
Entrepreneurial from the very start, three brothers Ebrahim, Ali and Ahmed Juffali established Juffali in 1936, not long after Saudi Arabia's birth in 1932. From the beginning, the company focused on the country's most important needs, thinking critically to address vital growth opportunities. Juffali became an instrumental part of Saudi Arabia's growing infrastructure.
Identifying the fastest, most effective way to advance the local Saudi industry was by establishing partnerships with international leaders in their fields, bringing global knowledge and technology into the local markets. As the infrastructure of the Kingdom grew, we expanded our business portfolio and partnerships.
From pioneer to dynamic architect of next
Entrepreneurial from the very start, three brothers Ebrahim, Ali and Ahmed Juffali established Juffali in 1936, not long after Saudi Arabia’s birth in 1932. From the beginning, the company focused on the country’s most important needs, thinking critically to address vital growth opportunities. Juffali became an instrumental part of Saudi Arabia’s growing infrastructure.
Identifying the fastest, most effective way to advance the local Saudi industry was by establishing partnerships with international leaders in their fields, bringing global knowledge and technology into the local markets. As the infrastructure of the Kingdom grew, we expanded our business portfolio and partnerships.
Our passion for progress and innovation
Today, our key business sectors are Mobility, Technology, Engineering and Services, and we continue to have valuable partnerships with multinational corporations. Dedicated to helping propel our people, partners and the nation forward, we continue to lead the way in developing the service aspect of industry and trade in Saudi Arabia. Our many divisions offer total solutions and ongoing support to clients, and our long-established trading base has evolved in an excellent distribution system. With our successful track record as an industrial giant and our focus on cutting-edge technologies and helping businesses advance into the future, we are in an ideal position to continue contributing to new developments in the Kingdom of Saudi Arabia.
Mobility
Technology
Engineering
Services
Committed to the future
We have always had a goal of helping to create a vibrant society in which all citizens can fulfil their dreams, hopes and ambitions to succeed in a thriving economy. Today, our focus remains as strong and committed to our collective future.

Community Impact
We continue serving the country in the training and development of Saudi youth through both the Juffali Training Center and our initiatives with Saudi universities. We are supporting the Kingdom’s youth to develop skills and creating employment opportunities for the future.
To support Vision 2030, we are working with our partners on a number of exciting programs and initiatives including working with local universities to upskill Saudi youth; developing curriculum for women in engineering; growing the cybersecurity and IoT market in Saudi Arabia; minimizing our carbon footprint with an on-going focus on energy-efficient products; and continuing to localize our manufacturing and production line.

Juffali Training Center
In 1977, Juffali, in association with Daimler-Benz AG of Germany, set up an educational center to train young Saudis for technical assignment at various Juffali plants. The Center began modestly, with training in Automotive Engineering and Maintenance Engineering and only nine trainees.
Over the years, with future market needs in mind, the Center began cooperating with other business partners, including Bosch, Siemens, the TVTC (Technical and Vocational Training Corporation) and the Saudi Institute of German Technology. Our reputation for excellence quickly grew, and we began training employees of many government and private sectors.
Business Conduct Guidelines
At Juffali, honesty, integrity, and fairness form the bedrock of our operations and are essential for strong business relationships. All employees, directors, officers, and third parties representing Juffali and its affiliates are expected to understand and adhere to the Business Conduct Guidelines. These guidelines outline our ethical principles and legal obligations.
Making ethical decisions involves not only understanding our values but also exercising good judgment. While compliance with laws and regulations is crucial, we believe in going beyond mere adherence to the letter of the law and fostering a culture of integrity. This means consistently choosing the right path, even in challenging situations.
We understand that navigating complex situations isn’t always straightforward. To support you, we offer several resources:
- Juffali Supervisors or Managers: They can offer guidance on how the Business Conduct Guidelines apply to your specific role.
- Juffali Compliance Ambassadors: Assigned to many wholly owned companies, these individuals provide specialized knowledge and support regarding specific transactions.
- Juffali Compliance Portal: Access valuable resources and information on the Juffali Compliance Portal.
- Compliance Officer: The Compliance Officer is a corporate resource available to answer your questions about the company’s values and standards of conduct.
- Speak Up Tool: If you need to raise a concern, you can use our speak up tool (https://juffali.com/speakup/) or send an email to Speakup@EAJB.com.sa.
Remember, upholding Juffali’s values is a collective responsibility. Your commitment to ethical behavior contributes to our continued success and the trust we’ve built over the years.